[The Saint]

Originally Posted by erruve

They had a concern = they had an objective
They didn't care about anything beyond that = they were focused
They made money = they succeeded.
They succeeded = good film
Assumption in data analysis - he likes good fims
~

They had a concern = they had an objective
They didn't care anything beyond that = they had tunnel-vision
They made money = they achieved their objective
Star Trek films being films set in the same fictional reality with each other = prerequisite for a Star Trek film
Star Trek XI not being set in the same fictional reality as the rest of the material = Star Trek XI is not a Star Trek film except by virtue of borrowed names
Paramount knew the preceding = Condition 1
Paramount's marketing of Star Trek XI strongly implied relationship to the source material far tighter than that demonstrated by the film itself = Condition 2
Condition 1 + Condition 2 = Paramount played Star Trek fans in a calculated, cynical and jaded manner which shows that neither they nor the production team selected by them had any intention of producing a good film, only in producing a three-week cash-in.

I really don't care one way or the other about Star Trek anymore. As the fella says, I care about good entertainment. When something good spends 15 years being cannibalized by people with no imaginations, then finally gets turned into popcorn fodder, it's no longer good entertainment.

[Captain Tom Coughlin]

Actually, the marketing seemed to put a heavy emphasis on the fact that this was going to be a new vision of Trek. "This is not your father's Star Trek" isn't exactly subtle marketing.

[The Saint]

Originally Posted by Captain Tom Coughlin

Actually, the marketing seemed to put a heavy emphasis on the fact that this was going to be a new vision of Trek. "This is not your father's Star Trek" isn't exactly subtle marketing.

To my knowledge, that line was never part of the marketing campaign.

[Venger]

Originally Posted by I-Am-Zim

I do have to agree. I'm not saying it wasn't a good film. It was. It just wasn't a good Star Trek film. If it had not been called Star Trek, would it have made a difference? It was so far removed from anything in Trek that had come before, if the names were changed, it still would have accomplished the same goal of being a big budget summer blockbuster sci-fi action flick.

I don't disagree with everything you're saying but I guess I can't wrap my head around the idea of it being so far removed from any Trek before? It all but uses the premise of First Contact and Nemesis. And if not for a revenge/time travel plot 1/4 of Trek would be non-existent.

[Captain Tom Coughlin]

Originally Posted by The Saint

To my knowledge, that line was never part of the marketing campaign.

It was in the US, especially in the last month or so before the film was released.

[Samuel]

Originally Posted by Captain Tom Coughlin

It was in the US, especially in the last month or so before the film was released.

IIRC MTV commercials for example.

[TJJones]

And on Spike TV...strike that...especially on Spike TV

[Zardoz]

Originally Posted by kevin

In this case the 'they' in question would be Paramount - who sought out Abrams and his team for the job and gave it to them to do what they saw fit with.

And you're right, Paramount wanted to turn a former earner back into the cash-cow it had once been in the past. They also would have lost the rights if they hadn't made a film at this point.

So money did drive it - but it's Paramount that wanted it.

Granted. So if one doesn't like it, they should blame Paramount, not JJ.

[horatio]

The movie was successful and Paramount seems to consider Trek as a main cash-cow from now on, a pretty simple and straightforward business strategy.

I did not particularly like or dislike ST09, but unlike the self-proclaimed "true fans", I don't have to cloud my opinion behind conspiracy theories or statements à la "JJ pissed into my holy Trek garden".

[Zardoz]

Originally Posted by horatio

The movie was successful and Paramount seems to consider Trek as a main cash-cow from now on, a pretty simple and straightforward business strategy.

I did not particularly like or dislike ST09, but I don't have to cloud my opinion behind conspiracy theories or statements à la "JJ pissed into my holy Trek garden".

JJ did what Paramount wanted, made a viable movie that made money and got non Trek fans into the theatres.