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Old 05-12-2009, 05:14 PM
notlad notlad is offline
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Default $7.5 Million Dollar Monday Box Office!

Star Trek grossed an amazing $7.5 million dollars yesterday, Monday May 11. That is more than Iron Man did last summer on the first Monday after it's release and is even more evidence that Star Trek has made that all important crossover to a mainstream audience and will continue to do well.

Last edited by notlad : 05-12-2009 at 05:21 PM.
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Old 05-12-2009, 05:17 PM
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Wooohoooo!!!!!
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Old 05-12-2009, 06:49 PM
cjopbj cjopbj is offline
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That's also better than Wolverine did on Monday, May 4th... by quite a bit according to Box Office Mojo.
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Old 05-12-2009, 06:52 PM
sir num nums sir num nums is offline
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It just goes to show how word mouth can either Help or Hurt a movie.

In this case, it helped Star Trek a lot, while it hurt Wolverine.
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Old 05-12-2009, 07:11 PM
AyanEva AyanEva is offline
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Ooh! When I went tonight the theater was probably 50%-75% full and I'd say like 3/4 of the crowd were people in my age group, between the ages of like 22 and 28. Very few hardcore Trek fans in the audience, just regular young moviegoers, most of which I would have never thought would be in a theater watching Star Trek. I mean, quite a few of them were athletic guys in sports jerseys who you'd be more likely to see at showing of Transformers.

But they came for Star Trek and weren't at all ashamed. LOL

They seemed to come in large clumps, like they all decided to get about 7 friends together and head to the movies.

Interesting that they picked Star Trek and very, very cool.

And this was at 7:30PM on a Tuesday!
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Old 05-12-2009, 07:38 PM
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right now Wolverine is ahead by a mere 44.3 mill and loosing ground with Trek. Trek made a tad better than 2 mill more on it's first Monday compared to Wolverine.
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Old 05-12-2009, 08:04 PM
notlad notlad is offline
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Quote:
Originally Posted by AyanEva View Post
Ooh! When I went tonight the theater was probably 50%-75% full and I'd say like 3/4 of the crowd were people in my age group, between the ages of like 22 and 28. Very few hardcore Trek fans in the audience, just regular young moviegoers, most of which I would have never thought would be in a theater watching Star Trek. I mean, quite a few of them were athletic guys in sports jerseys who you'd be more likely to see at showing of Transformers.

But they came for Star Trek and weren't at all ashamed. LOL

They seemed to come in large clumps, like they all decided to get about 7 friends together and head to the movies.

Interesting that they picked Star Trek and very, very cool.

And this was at 7:30PM on a Tuesday!
Your anecdotal experience is good news. The age group you saw at the theater is generally the one that makes or breaks these summer "blockbuster" movies.

For Star Trek to make a profit it needs to gross more than $300 million dollars so broad appeal is very important.

By the time the important second weekend starts this Friday ST should have around $100-105 million dolalrs gross domestically. Possibly around $40-45 million overseas for a total right around $150 million dollars.
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Old 05-12-2009, 08:08 PM
AyanEva AyanEva is offline
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Quote:
Originally Posted by notlad View Post
Your anecdotal experience is good news. The age group you saw at the theater is generally the one that makes or breaks these summer "blockbuster" movies.

For Star Trek to make a profit it needs to gross more than $300 million dollars so broad appeal is very important.

By the time the important second weekend starts this Friday ST should have around $100-105 million dolalrs gross domestically. Possibly around $40-45 million overseas for a total right around $150 million dollars.
Judging from the crowd reaction, everyone enjoyed the movie so hopefully that's more good word of mouth to keep things going, especially with the age group in question.
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Old 05-12-2009, 08:10 PM
Vagrant Zero Vagrant Zero is offline
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Quote:
Originally Posted by AyanEva View Post
Judging from the crowd reaction, everyone enjoyed the movie so hopefully that's more good word of mouth to keep things going, especially with the age group in question.
STs budget was 150Mil. Probably another 50Mil or so on adverts, but it definitely doesn't need to hit 300 to be profitable.
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Old 05-12-2009, 08:14 PM
AyanEva AyanEva is offline
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Quote:
Originally Posted by Vagrant Zero View Post
STs budget was 150Mil. Probably another 50Mil or so on adverts, but it definitely doesn't need to hit 300 to be profitable.
I'm thinking Paramount will be relatively happy if it just pays for its production costs. We still have DVD sales and toy sales to factor in too, don't we? That should definitely help it break even.
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