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Old 05-09-2009, 06:50 PM
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Default Product placement (mild spoiler)

The only things I noticed were in the Corvette there was a display screen (a phone?) saying NOKIA.com....

and when Uhura is at the bar, she asks for Budweiser and Jack Daniels by name.

I didn't see any logos or anything.
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Old 05-09-2009, 06:55 PM
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It didn't bother me too much. I thought I saw one logo somewhere on my first viewing but the moment escapes me now (or I dreamt it up).
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Old 05-09-2009, 07:15 PM
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Yeah, it was not bad. The product Placements were almost afterthoughts.
It is hard to believe that Verizon Wireless has such a big campaign going on right now.

Plus, is it so hard for some to believe that Jack Daniels, Nokia, and Budweiser are not around in the future?
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Old 05-09-2009, 07:17 PM
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The Nokia stuck out a little, but the JD & Bud just seemed like a nice shout-out-to-the-past.
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Old 05-10-2009, 02:27 AM
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Yeah, the Bud and Jack was fine - the Nokia didn't really bother me either as it was so brief, but since there seemed no attendant product they used that Nokia currently selld, I didn't see the point of it at all.
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Old 05-12-2009, 12:42 AM
BlarJotunn BlarJotunn is offline
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I think the product placement is right at home in this movie. It helps remind the viewer (as if reminders were necessary) that this is indeed JJ Abrams, not Gene Roddenberry.
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Old 05-12-2009, 01:39 AM
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I figured that the Nokia carphone was another antique, just like the vehicle itself. A 21st-century gizmo that was installed by an earlier owner. Why would Kirk Sr. disfigure a beautiful classic by installing contemporary gizmos in it?
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Old 05-12-2009, 05:13 AM
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Quote:
Originally Posted by BlarJotunn View Post
I think the product placement is right at home in this movie. It helps remind the viewer (as if reminders were necessary) that this is indeed JJ Abrams, not Gene Roddenberry.
Uh, wait ... Gene did that also, or wanted to or his production Team wanted to in the sixties.

You should read this one book about the Original Series (don't know about the Name), in which Nimoy tells about the IDIC amulett ...
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Old 05-12-2009, 05:19 AM
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Quote:
Originally Posted by Big D View Post
I figured that the Nokia carphone was another antique, just like the vehicle itself. A 21st-century gizmo that was installed by an earlier owner. Why would Kirk Sr. disfigure a beautiful classic by installing contemporary gizmos in it?
I thought so too. But I must confess that the Nokia ringtone was really pulling me out of the movie for a second. I really thought someones mobile was ringing in the theater, because who on earth would expect this ringtone in a Sci-Fi-Movie? Seriously.

Considering the Budweiser... I dont know. The reason I find it a little hard to believe these companies would still be around in the world of Star Trek is simply for that we have been told of WWIII and how earth was so desastrously screwed afterwards, I find seeing so many known brands to survive that a little stretching. Realistically some more made up asian looking brands would have made sense, a little like in Blade Runner.



PS: And then there is allways the little risk in Sci-Fi-Movies, that your product placement makes the flick less timeless because the company runs out of business a few years later after the movie hit theaters. Again, check Blade Runner.


Last edited by Botany Bay : 05-12-2009 at 05:24 AM.
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Old 05-12-2009, 05:38 AM
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If WWIII Happend and the orignal company died after things got better who is to say someone wouldn't create a new product using a classic name.
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