Originally Posted by Mister2
I kind of follow, but how do you fit the 1977 Star Wars makeing 461 Mil into this?
I don't. I was merely commenting on TREK films often doing well in their release years, and that the $100 million dollar benchmark inserted into the comparison was somewhat arbitrary, especially back in the 1980s.
TREK films not out-earning SW films at the box office is one discussion, TREK films somehow failing by earning less than $100 million with each release is another.
I can say this: Paramount never put the money or marketing effort into TREK that other studios put into their pet franchises (SW, TERMINATOR, etc.). They were never budgeted to compete with those films, and in strict money-making comparisons, they didn't. But that's about box office totals, not film-to-film success or failure of TREK releases on their own.