The Official Star Trek Movie Forum

The Official Star Trek Movie Forum > Star Trek > Star Trek XI: The Movie > Target audience
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

Reply
 
Thread Tools Display Modes
  #11  
Old 11-02-2008, 02:52 AM
Commodore's Avatar
Commodore Commodore is offline
Rear Admiral
 
Join Date: Jan 2008
Location: Starbase 24
Posts: 2,511
Default

I dunno. I kinda look at it as "Yes, this is the official website," but that doesn't mean too much. I guess the reason I look at it that way because of startrek.com. Startrek.com was the official Paramount website, but other websites routinely leaked new information and photos before it did...
__________________
Free your mind, and the rest will follow.
--En Vogue
Reply With Quote
  #12  
Old 11-02-2008, 04:45 AM
Star Trek's Avatar
Star Trek Star Trek is offline
Lieutenant Commander
 
Join Date: Oct 2008
Location: South FL.
Posts: 709
Default

Here are my 2 quatloos, and hopefully you'll find related to the thread...

I think Paramount's especially (not exclusively) trying to reach those unfamiliar w/ Star Trek, or who never dug it... This may be part of the reason for the reinvention. Also, might explain any prioritization of target-market attention, if any. They know that even those Fans disturbed by the divergence from 'canon' will still see the Film, and will re-see it and eventually purchase the take-home media as well.

The last few movies diminished in box-office money, so I'd think it obvious a 're-fit' of the franchise was indicated - and in this case, TOS. And those changes may allure those who were never 'onboard'.

Just my opinion, respectfully offered.
__________________
I'm ba-aack...
Reply With Quote
  #13  
Old 11-02-2008, 07:47 PM
MissionTrek08's Avatar
MissionTrek08 MissionTrek08 is offline
Fleet Admiral
 
Join Date: Jan 2008
Location: Southern California
Posts: 5,562
Default

Quote:
Originally Posted by Elizadolots View Post
Yeah...meaning, we had to be watching other sites to get the goods....even if it's a matter of moments, shouldn't this board get some pictures first or, at least, at the same time from official sources?
Which was the point of driving traffic to those sites NOW, to broaden the dissemination of future TREK news through a lot of websites, not just the official one.

Quote:
Is anyone asking for ALL the pics to debut here? No...just that at least ONCE it would be nice if we didn't learn about an amazing new picture because someone has subscribed to another site. Shouldn't those who enhabit the Paramount site get some consideration from Paramount?
Who says the official site WON'T be delivering exclusives, just because they didn't with the FIRST SET OF PHOTOS RELEASED? This is the beginning of the marketing campaign, not the end.

Quote:
Giving exclusive pictures to magazines sites and other established sites is hardly "viral"...again, no request that every picture debut here...just that on occassion, those who give their time and attention to the parent board--as opposed to a fringe board--get a treat.
It's viral in the sense that it increases user awareness of a larger number of sites which will continue to deliver TREK news and releases over the next six months. More output sources = more connection to fans, both old and new. Just like people putting a YouTube video on their own blog gets that same video more hits, because it reaches more viewers who otherwise wouldn't see it on another site they don't visit regularly.

This is not an example of "mystery puzzle solving viral" marketing, it's about spreading information as broadly and quickly as possible. Advertise a movie on TV, you reach so many people who happen to be watching. Advertise it on radio, and billboards, and websites, and blogs and skywriting... you reach more people than any one pipeline can.

Quote:
That's based on what? The fact that other sites had this trailer first? Or that it was on Video On Demand first?
Sorry, you lost me here... wasn't the trailer the first thing shown on the official movie site? Not sure I understand your question.

At any rate, carry on, I said my piece. I think Paramount has been consistent for months in saying they want TREK to reach as wide an audience as possible, including existing fans. I see no surprise or "insult" to fans because they're now releasing photos which fans have been begging for for months... simply because they didn't do so by catering to fans only first.

When the official movie site debuts something new... a user here will see it there... and post a link here. Exactly the same process, but I'm still much more interested in seeing new material, and much less interested in which web domain hosts that new stuff.

Everyone else's mileage clearly varies, and that's fine.
__________________

MISSION:TREK's in-depth review of STAR TREK


Proud member of the Friends of Zardoz Association. Avatar courtesy of Eliza's House of Avatars with three convenient locations near you. Free balloons for the kids!
Reply With Quote
  #14  
Old 11-02-2008, 07:48 PM
MissionTrek08's Avatar
MissionTrek08 MissionTrek08 is offline
Fleet Admiral
 
Join Date: Jan 2008
Location: Southern California
Posts: 5,562
Default

Quote:
Originally Posted by Commodore View Post
I dunno. I kinda look at it as "Yes, this is the official website," but that doesn't mean too much. I guess the reason I look at it that way because of startrek.com. Startrek.com was the official Paramount website, but other websites routinely leaked new information and photos before it did...
True, except these photos weren't linked. They were deliberately shared with partners... this time... by Paramount.
__________________

MISSION:TREK's in-depth review of STAR TREK


Proud member of the Friends of Zardoz Association. Avatar courtesy of Eliza's House of Avatars with three convenient locations near you. Free balloons for the kids!
Reply With Quote
  #15  
Old 11-02-2008, 08:44 PM
Aqua's Avatar
Aqua Aqua is offline
Lieutenant
 
Join Date: Feb 2008
Posts: 447
Default

am I the only one who hates the term "viral marketing"?
__________________
To bathe a cat takes brute force, perseverance, courage of conviction - and a cat.
The last ingredient is usually hardest to come by.
- Stephen Baker
Reply With Quote
  #16  
Old 11-02-2008, 10:23 PM
buffs79's Avatar
buffs79 buffs79 is offline
Commander
 
Join Date: Apr 2008
Location: Somewhere over the rainbow
Posts: 953
Default

In order for a film to be successful, you have to appeal to Collage kids and high-schoolers. Think about it, they fell IN LOVE with TDK. Hot Topic, a pretty popular teen clothing store, is filled with Batman stuff. If Star Trek does well enough, will we see that?

What needs to happen is a generation falling in love with ST like they did with TDK. Maybe Aeropostale will stop advertising all over teens bodies and put Star Trek onsome overpriced shirts. who knows?
Reply With Quote
  #17  
Old 11-02-2008, 11:10 PM
TheTrekkie's Avatar
TheTrekkie TheTrekkie is offline
Commander
 
Join Date: Jan 2008
Location: Stuttgart, Germany
Posts: 1,030
Default

Quote:
Originally Posted by Aqua View Post
am I the only one who hates the term "viral marketing"?
What do u have against viral marketing
__________________
And if tyrants take me, And throw me in prison, My thoughts will burst free, Like blossoms in season.
Foundations will crumble, The structure will tumble, And free men will cry:
Thoughts are free!
Reply With Quote
  #18  
Old 11-03-2008, 03:47 AM
BlackBox's Avatar
BlackBox BlackBox is offline
Lieutenant, Junior Grade
 
Join Date: Mar 2008
Posts: 176
Default

if u have a problem or worry about trek, u know who can solve it. i dont even need to say it. the "silver bullet" is all we need, u know of whom i speak
__________________
Reply With Quote
  #19  
Old 11-03-2008, 05:59 AM
Commodore's Avatar
Commodore Commodore is offline
Rear Admiral
 
Join Date: Jan 2008
Location: Starbase 24
Posts: 2,511
Default

Quote:
Originally Posted by MissionTrek08 View Post
Quote:
Originally Posted by Commodore
I dunno. I kinda look at it as "Yes, this is the official website," but that doesn't mean too much. I guess the reason I look at it that way because of startrek.com. Startrek.com was the official Paramount website, but other websites routinely leaked new information and photos before it did...
True, except these photos weren't linked. They were deliberately shared with partners... this time... by Paramount.
That kinda goes back to what I was saying. The official site (regardless of what it is) is really the last place you wanna go to find new stuff first, IMO, because it usually breaks first on other websites. I think the only exception would be those official websites that are routinely frequented by actual production personnel...

I don't think anyone involved in the making of Star Trek XI has visited this site, unless they're going by an alias...
__________________
Free your mind, and the rest will follow.
--En Vogue
Reply With Quote
  #20  
Old 11-03-2008, 06:38 AM
Ditroi's Avatar
Ditroi Ditroi is offline
Commander
 
Join Date: Feb 2008
Location: Los Angeles, CA
Posts: 1,035
Default

For me I really don't mind it because Star Trek needs new fans to keep it alive and going for years to come. I want to see more as long as they keep the spirit of the whole Star Trek world intact. There really isn't any alternative to that show out there is there?
__________________
All artists are obssesive compulsive... its what keeps us going!
The science inspires the dream, the dream creates the art...the art fuels the dream and continues to inspire the science!


http://www.dianahuang.com
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -8. The time now is 04:46 PM.


Forum theme courtesy of Mark Lambert
Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright © 2009 by Paramount Pictures. STAR TREK and all related
marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.