It's fake. Like the girl making the great catch by running up the wall, or the folks popping popcorn with their cell phones, or Kobe Bryant jumping the car... it's a "stealth viral ad" in a few days, they'll connect it to some product.
Personally, I find these kinds of ad campaigns to be insulting, and I boycott the companies that finance them.
Number Two: Conform, Number Six! Conform!
Number Six: I will not be stamped, filed, indexed, briefed, debriefed, or numbered! I am a person.