Paramount's "Star Trek" opened at 7 p.m. Thursday on most of its 3,800 screens, grossing an estimated $7 million as of Friday morning.
J.J. Abrams' reboot of the classic sci-fi franchise currently stands as the best-reviewed movie of the year, earning a 96% ranking on Rotten Tomatoes.
Last weekend, 20th Century Fox's "Wolverine" grossed nearly $5 million in midnight runs, although "Wolverine" didn't start its run until 12:01 a.m. Friday.
As with "Star Trek," Par opened "Iron Man" on a Thursday night in May 2008. "Iron Man" grossed north of $4 million in Thursday evening/midnight runs on its way to grossing $102.1 million for the weekend. Based on tracking, Par, along with some of its rivals, doesn't expect "Star Trek" to come close to "Iron Man's" opening gross, or even the $85 million earned by "Wolverine" last weekend. Nonetheless, a number of films have overperformed in recent months.