Trailer Marketing for all films
I hear your fears. You look at the Star Trek XI trailer and think "this movie is just all action, all cgi, all the time, and no substance". I could say (for the millionth time that people have been saying this): "wait and see."
But apparently the issue it, "no, we don't have to wait and see. We can tell just by looking at the trailer."
Fine, then my question to you is, which Star Trek trailer didn't try to rope in a bigger audience? All Trek trailers have been pretty much the same: opening line, explosion, explosion, line, running, vaporizing, line, explosion, line, then "Star Trek [title here]".
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