Star Trek IV: The Voyage Home
Originally Posted by DS9TREK
Trek has never been a mainstream success and nothing has happened to change that. It doesn't even have a big name star or director like a traditional mainstream blockbuster.
(AKA "The One With The Whales") was a huge mainstream success. Star Trek: The Next Generation
also had mainstream appeal while it was in first run as a television series.
The 2008 Star Trek
movie has a "big name" director, J.J. Abrams. He is well known to fans of the mainstream hit series Lost
, among others. Plus, he directed Mission: Impossible III
- a mainstream hit that made about $400 million worldwide.
Granted, Star Trek
does not have a Tom Cruise caliber star, but I don't think that will be necessary for success. Though he had appeared in a lot of films, Christian Bale was not very well known to the general public when Batman Begins
became a mainstream hit, for instance. For that matter, director Christopher Nolan was hardly a household name, either.
All that being said, mainstream success for a Star Trek
film will certainly be a tough sell - though not impossible. Casual and non-fans have become jaded of late to the multiple incarnations of the franchise. Over-exposure is a bad thing. Will the Abrams team be able to overcome this and deliver the magic "X" factor to bring in a mainstream audience? We'll find out at the end of the year.