What Choice Was There?
IMO- Trek was done and it was undone by Berman and his systematic approach to breaking down the basic laws of the Trek universe. This has been debated over and over and I feel he peaked with DS9 and dived with subsequent incarnations. Enterprise had glimpses of where Trek could have gone if the production team had the bravery and backing to do it but we know where that ended up.
BSG showed that a re-boot/re-imagine was possible if done well - so why would this not work for Trek?
Here's the heresy part of my hypothesis - this movie will be a genesis moment for Trek - it's a chance to bury the baggage that Trek carries and invigorate the fan base while bringing in new friends. If it means losing a few fans who can't cope then fair enough but this is going to be a massive mainstream cinema event and the success this could bring will re-invent the franchise.
Is JJ the 'Great Bird of the Galaxy' for the 21st century?
He could just be......