Folks, I hate to bring some pseudo-intellectual criticism into the debate... but what the heck do we as consumers actually care about wether this movie will make a 10% profit as usual or become a "blockbuster" and make, well, I dont know how much profit a movie must make to be labeled blockbuster these silly days. 50%, 100, 200 perhaps?
Seriously, isnt it somewhat frightening that marketing speech is so powerfull even the consumers start to care about the investors profits?
All I want is a high quality movie. And I am pretty optimistic J.J.s version of Trek will be a neat two hours trip beyond the final frontier.