Abrams was addressing the need (and studio desire) to broaden the appeal but in fairness most of the films tried to appeal to general audiences. And for a while in the early 80's they did. Once they figured out the balance between cost and box office.
'If the Apocalypse starts, beep me!' - Buffy Summers
'The sky's the limit.....' Jean-Luc Picard, 'All Good Things'
courtesy of Saquist