Ah, so that might mean a pre credits prologue like last time with the USS Kelvin.
I already forgot but isn't that the same idea as the opening sequence of The Dark Knight Rises being released as a taster earlier this year? Or was that The Dark Knight they did that with................I'm not sure now.
Anyway, that gives them a good 6 month window pre release and The Hobbit is bound to be big, so they're smart to start with genre viewers and then expand out.
'If the Apocalypse starts, beep me!' - Buffy Summers
'The sky's the limit.....' Jean-Luc Picard, 'All Good Things'
courtesy of Saquist