That's easy...........the film. That way people will see it properly.
Which I kind of support. Recently there's been a trend for a series of online opportunities to view upcoming films to the point by the time a film hit's theatres I feel as if I've already sat through it. I think the last film did the same.
Used to be you could go into a film and know very little beforehand.
'If the Apocalypse starts, beep me!' - Buffy Summers
'The sky's the limit.....' Jean-Luc Picard, 'All Good Things'
courtesy of Saquist