That's actually one of my feelings about the new films - to me, they don't actually have the feel of a Bond film.
The central character could have any name at all. And since the films themselves are fairly average anyway (they just don't have any rewatchability for me much) they don't stand out from the action/spy crowd already.
I'd still say cumulatively for me the Bourne trilogy is 'better' made on balance than the last two Bond films.
'If the Apocalypse starts, beep me!' - Buffy Summers
'The sky's the limit.....' Jean-Luc Picard, 'All Good Things'
courtesy of Saquist