Cashcow products gotta create profit that can be invested in more risky projects. It's not a question of profitability, if you just want a high return on your capital you produce a Blair Witch Project copy like Paranormal Activity.
About earth in danger, the trick was used five times out of eleven and in both action movies but as you said it will most likely not be used in the next move just like Khan won't appear three times in a row.
I don't mind action movies, I have actually seen ST09 four times at the theatre and totally enjoyed it ... but I also enjoy junk food and can say nonetheless that it is no good food.
So let's not fool ourselves and expect an epic movie with substance like TWOK, TUC or FC. No, the next movie will be another very enjoyable rollercoaster ride.
Last edited by horatio : 03-12-2011 at 02:40 PM.