I certainly hope this is a good movie and I certainly hope this makes a lot of money, and I certainly hope that Abrams is wanting to make a ton of money on this, so he is making the best possible Trek movie he can.
I think this is actually a problem that Trek has had in the past: I'm not sure if it really wanted to expand its fan base. If you listen to some of the commentaries on the DVD's you'll hear them say "We set a budget and goal of making such and such amount of money." Trek seemed to be satisfied with where it was at, and didn't ever really seem to take big risks or set a higher bar. Now Trek really is "shooting for the stars" and I am looking forward to it.