Wait, wait, wait...when hasn't
Paramount treated Star Trek like a cash cow? That's what they're in the business of doing
, honestly. They don't put out more Star Trek because they like the stories--they put out more Star Trek when there's a market for it (read: it will make them a load of dough). It's been that way since Paramount picked up the Desilu properties and they remembered they "had a space thing" after Star Wars had been released.
This will be a good film, maybe even great. Don't let Paramount's actions influence your desire to see the film.