Originally Posted by RedShirtWalking
Are the 320 Imax screens that Star Trek will show on (and Wolverine won't) a factor? Does that get counted as part of the box office gross, does anyone know?
Imax revenues are counted in the opening weekend but again, can be separately listed to gauge how it performs against other IMAX releases. So, say Trek has a $90 million opening. It can be determined that, say, $13 million of it came from IMAX.