Nice samples, Kevin.
I got the impression that they change superficial stuff yet keep the core intact, kinda like repainting an old house or giving your computer a new housing.
So the ship looks different, yet the fictional technology remains. New Enterprise, still driven by warp drive. The characters look different and are differently played, but (hopefully) their key traits stay intact. And most important, no 'Dark Trek'. ENT, DS9 and NEM ventured into that direction with ambiguous success.
Does not reveal much about the plot though. Concerning JJA's honesty, I take it for granted. Blunt lies would do him quite some harm.