it's only my opinion but...
This movie will use familiar names of people, places and items from the Star Trek universe and that's all.
The characters lives and their associations will most likely be based on entirely new personal histories and definitely not take place in a parallel universe.
I believe we are seeing the rebirth of Star Trek with its own unique spin.
TREK IS TREK. WHATEVER THE TIMELINE!
The next TV Series should be called STARFLEET!