I was under the impression that the trademark owners asked Abrams to do this. If Abrams had never intended to write a Star Trek movie originally, and this entire project was begun by request from Paramount, that would negate the "Abrams in it for the money" conspiracy theory. It would become "Abrams is doing what he was hired to do," which technically could be spun as "doing it for the money", but without the negative connotations.
Paramount is in it for the money. That's why any trademark owner owns a trademark. Trust me - they've not forgotten the faithful old guard; when this movie is released there will be plenty of brand-spanking new "real TOS" merchandise for those people to spend money on. Just yesterday at the drugstore, I saw a special set of TOS Pez dispensers with the likenesses of the seven TOS actors for sale.