Originally Posted by NCC-73515
One of my friends after seeing the trailer:
"If I wouldn't know that this is Star Trek, then after seeing this trailer I would probably watch it. But I've never liked Star Trek, so I'm not interested."
I guess the marketing campaign has to point out that this will be different
To be fair, the film won't entice everyone in, no film does, so marketing-wise it's not necessarily a sign of complete failure.