I think Mr. Cawley makes some very good points, notably the paragraph about the Batman franchise. But it's sad to say that no amount of explaining will make a difference to those who have already decided to hate the new film for whatever reason. Generally, they're trivial reasons put forth by die-hard purists who hate a movie/trailer they've never seen and who make all sorts of overdramatic statements about Trek being ruined ... all because of a few released images, two trailer descriptions and descriptions of four clips that were released. Trivial or not, people already hate this movie. And it's sad. I fear his points will, for the most part, fall on deaf ears.
"The best diplomat I know is a fully-loaded phaser bank."